With so many different online marketing options available, a dental practice can easily get overwhelmed when attempting to get the word out to potential patients. No matter what options you choose, however, you should never lose sight of the importance of local search when it comes to recruiting patients. Making sure that you appear to people in your immediate area is the key to recognition, recruitment, and ultimately success.
Getting on the Map
Perhaps the biggest benefit that local search offers is the fact that it literally puts your office on the map. Online services such as Google and Yahoo provide maps and street views that give people a chance to see where exactly their business listings are. This provides two major benefits. First, it gives customers who are searching for a dentist in your area a direct view of your office. Once they see that, they might recognize the area as familiar or simply take note of the building the next time they drive by. Secondly, a local listing provides easy instructions and map point utilities that allow potential new customers to find your office without any confusion. Showing up on the map gets customers in the door.
Generating Local Reviews
Online reviews are a great way for potential patients to find the practice that works best for them, but their anonymous nature also means that many people disregard reviews that seem to glowing in their praise. This stops being a problem when you focus on local results. When you do that, reviews stop coming from people that your patient base is unlikely to know and start coming from friends, family members, and acquaintances of your next potential patient. Because the results and reviews are both local, the impact is much more significant among those who are most likely to use your services. By focusing on local search, you can make sure that each positive review goes a long way.
Providing Flexible Payment Options
A lack of dental financing plans is one of the reasons that people tend to avoid changing offices. Many people fear the overall cost and know little about medical financing companies that can reduce the financial burden. Local search helps you to mitigate this problem because it gives you a chance to advertise your available dental payment plans to those who need them the most. This is especially important if you have a no down payment, no credit check option that can enhance patient financing such as those offered through Ajeva.com. By putting dental finance options front and center, you send a message to your local patient population that money will not be a problem – the only thing you worry about is making sure they have a healthy smile.
If you want to build your dental practice, the most important place to start is right in your backyard. Focusing on local search can help increase your regional visibility, help you get the most out of patient reviews, and highlight marketing points such as patient payment plans. These elements will give you the best chance possible to recruit new patients.