Your website is the gateway to your practice. It is the often the first glimpse a patient gets of your brand, office, and staff. It is also a major marketing and patient-recruiting tool that can’t be ignored. So, it needs to be the best it can be. We’ve put together a list of essential (yet simple!) website components, along with examples of practices doing it well – all to help you make your dental website awesome!
1. Make a good first impression
Having a website that looks modern and professional is key. If your website is amateur, then people will often leave within the first few seconds. Mint Dentistry in Dallas is an example of a website that does this well.
Here is what Mint Dentistry does right:
- You’ll notice the site has a modern look and feel, and a clear message. “Come to us and you’ll be dazzling!”
- As you scroll down their page, you can see it has clear, modern formatting, with the next section panning up as you scroll down.
2. Make it user friendly
Not only is this important to ensure you’re customers know where to go to make an appointment, Google actually gives preference in searches to sites that are easy to navigate. So, it helps your ranking within search engines and it makes your customers happy! Pearl Dentistry of Denver does a good job with making their site easy to use.
Here is what Pearl Dentistry does right:
- First, their navigation bar is as simple as it gets. They introduce you to the doctors, the services, the office, and they give you a way to contact them and that’s it!
- They make a clear and ridiculously easy call to action. Just on the home page they have three ways for you to contact them, in the form of a number (which is actually on there twice), a “Contact Us” tab and a big ol’ “Make An Appointment” button.
3. Make it mobile friendly
The best way to do this is to use responsive web design (RWD). RWD simply creates one site that can be viewed on any size device. So, it’s your desktop site, your smartphone site, and your tablet site wrapped into one. It is something that more and more businesses are doing because of the prevalence of mobile technology. In fact, Google now gives preference to responsive-designed pages. Also, in our observation, many dentistry websites don’t employ this technique, so if you get it now you’re ahead of the game! Fulbright Cosmetic & Reconstructive Dentistry in Los Angeles was one of the few we could find.
Here is what Fulbright Cosmetic & Reconstructive Dentistry does right:
- Their website has responsive web design! A way to test this on your computer is to click on the corner of your browser window and drag it in to make the window smaller. Does the content move to fit the space you make? If so, it’s responsive. If not, you may notice weird glitches, or that the content is no longer on the screen you’ve created.
- Notice that when you do shrink their home page that their number and “Book An Appointment” button are always front and center.
4. Make it optimized for search engines
Search Engine Optimization (SEO) is simply how you make sure your website has the highest rank in searches as possible. You can optimize your website by creating great in-depth content (like a blog), by making it easy to use, using responsive web design, and using key phrases in your page titles. Benson Hurst Dental Care in Brooklyn does a great job of this.
- If you search for dentists in New York, Benson Hurst shows up in the top three, so they must have done some keyword optimization.
- When you look at their site, you’ll notice it’s simple and easy to use.
- They have a blog, which offers rich content to potential customers.
- Their website uses responsive web design.
5. Link to your social media sites
Most of the dental websites we came across linked to social sites, but some did it better than others. Create clear and well-placed social buttons to make it easy for people to share your website and make sure they are current! The buttons change regularly and your site can quickly look outdated if you don’t update them. Social media also helps with the search engine optimization of your site! Dental Elements in Denver is one website that does this well.
Here is what Dental Elements does right:
- You’ll notice no matter what page you click on in their simple menu that the social buttons are always at the top.
- They also added a Google Plus “+1” button. With one click you can recommend their practice on your social media page.
- Dental Elements also did a great job of making their page unique, simple, and easy to use.
If you take away anything from this article, it should be that your website needs to cater to your customer. The better it looks, the easier it is to use, and the easier it is for users to share it on social media, the better your page will do in search engines. Do you have anything that worked for your practice that you’d like to share? Let us know in the comments!