You must have noticed that starting this year, we’ve been pushing you to market yourself more as an expert in your niche. The Reason? It’s high time to put yourself out there and brag about what you do best. You want more projects, you have to get noticed.. a lot! While you may not feel like showing off those braggin’ rights for everyone to see, know that talking to the right people about it will make the difference between a successful self-promotion and something that..s#cks. You simply have to find that sweet spot, combined with a touch of subtlety and a pint of luck.
Opportunities in freelancing come and go like the wind. How ready are you when it finally comes knocking on your door?
Words are very powerful in helping you resolve a conflict with a client. Here are 10 phrases to help you do just that…
Google has lots to offer to boost your freelancing business and you may not even be taking advantage of these tools…
If there’s one way to describe today’s market, I’d say welcome to the ‘Age of Skeptics’ – where selling your skills as an expert has become more complicated than ever. Thanks to the internet revolution, businesses have utterly changed the way they make decisions in buying or hiring your services. Your clients are better-informed and all they have to do is type in your name on Google to see what comes up. What works today is something that didn’t work back then. We have been posting tips on how freelancers can market their skills better and hope that those who are struggling will learn to market their expertise – starting with knowing the truths behind the science of marketing.
We are all aware that Google is the most popular search engine in the world. I’d like to ask you though: Have you been maximizing its powerful features and tools? Last year, I have been one of those lucky enough to participate in Google’s Power Searching course and got a digital certificate to go with it, for braggin’ rights. Just last month, the search engine giant had opened an Advanced Power Search class where you can further develop your search skills by solving complex and fun challenges with others from around the world in a series of online lessons. But, what I love most about Google is its treasure trove of free tools that can help you grow your freelancing business.
Persuasion is the most important skill that anyone needs to master, in freelancing and in life. Influencing other people can be greatly instrumental for you to achieve those goals and be happy in return. But, learning how to do it properly comes as a mystery to many. How would you like to persuade someone to hire you right now? Or, how about persuading your boss to give you that raise you badly want? If advertisers can persuade us to buy products we don’t really need, then know that you can also grab that attention, establish trust and stimulate someone’s subconscious to motivate them to hire your services.
When you’re out there searching for work, writing an effective resume is a survival skill that you can’t live without. It is that fine line between getting hired and getting rejected. If there’s one job your resume has, it’s to convince its reader that you are a candidate worth their time and money. When the labor market has become increasingly competitive these days, the chances of being interviewed for the job gets so slim that you feel like you have to do double the effort just to squeeze in. Are you ready to revamp things and write a resume that generates real results?
Success starts with a great idea. The problem is how to spark these ideas all the time. Not everyone has a knack for creativity, of creating something amazing out of thin air. Sometimes, you begin to wonder if there’s such a thing as a creative thought process or.. does everything happen in random? Just take a look at Leonardo da Vinci and his creative genius. I bet, back then, there’s no primer on how to be more creative. Was it inspiration, fate or a series of fortunate events that gave birth to the thought leaders of our time? One thing’s for sure: Everything do happen for a reason.
Rejection is a part of life and the number you get will be directly proportional to your success. If you’re new to freelancing, you may fear the very thought of getting a thumbs down from your prospects. If you allow this sinking feeling to set in, you might as well shout ‘Abandon Ship’ and jump off your freelancing boat. Most often, new freelancers never made it to the next step because they haven’t conquered that fear. They haven’t learned from Nietzsche when he said that ‘what doesn’t kill you makes you stronger‘. Did you know that scientists have found that a small amount of trauma can actually make you more resilient?
You’ve probably read, time and again, that an effective copy can make more clients say yes. But here’s the biggest problem of them all: You are not a writer. In fact, writing is the last thing you have in mind right now and it’s not a skill you’re really proud of. Truth is, even seasoned writers are having the same struggle because no matter how good you are, if your audience don’t want to read what you have come up with – you’re simply wasting your time. From writing cover letters to blogging for your site, it is certainly true that writing is the most important skill you can ever have.
Have you asked yourself lately why some freelancers just seem to be so lucky? You wonder how that person is jumping from one big, lucky break to another when competition grips you by the neck. While statistics show that this may be the year of the freelancer with the growing number of independent workers, you can’t help but ask: ‘Is success accidental?’ It’s often said that when opportunity meets preparation, that’s where you get that lucky streak. That may be true. But, it is their receptive state of mind that has presented golden opportunities… to becoming a big name in their field.
If there’s one truth I have learned from years of freelancing, it’s this: You won’t succeed if nobody believes in you. They say that ‘You are What You Share’ and your prospective clients can know a whole lot of things about you with a few clicks. What will they see when they do so? While this new year is a good time to update your online profile, I’d say be easy on the airbrush when it comes to your profile photo. A picture can speak a thousand words so let’s hope that it speaks the right words. It’s time to let go of all those cutesy avatar. It’s about time to clean up your digital trail. Learn that your success in freelancing is directly proportional with your credibility.