Content Marketing as the New Freelancing Advantage
If you’re a social media enthusiast, you may have encountered the term ‘content marketing’ a lot of times. Social media consultants are highly recommending it as the most effective way to market your brand as a solopreneur, and that’s not without a reason. To make things drop dead simple, content marketing is all about creating valuable content so you can attract and engage with your dream clients. Think of it this way: Content Marketing is like silently marketing your expertise, minus the need to shill. If big brands like P&G and Microsoft are in the content marketing loop, that’s good enough reason for you to do so… because, it simply works!
What’s keeping your clients up at night? Ask yourself this one question when you’re thinking of how to make your customers happy so they will keep coming back for more. Most of the time, the answer to your question is that they’re busy surviving in this tough times and what keeps them up at night is what they will have to face tomorrow – your deliverable. Here’s where you take on an inquisitive mind, where you have to harness the 
In a perfect world, everyone is a winner… and then, boredom sets in. You may have plenty of reasons not to compare yourself with others, but the only way you can improve your skills and prosper is to take a healthy dose of competition to drive you to become the expert in your field. Forget the popular adage, ‘if you can’t beat them, join them’ – and this time, go all out in beating out the competition by becoming better, faster and more productive. Perhaps, a competitive hat is all you need so you won’t feel like 
What does innovation exactly mean when you’re freelancing? We hear the word countless times and when you’re starting out as a freelancer, there seems to be little option of moving up the ladder of success. You may increase your rates or get projects from your dream clients, but your career can be very limited if you won’t find ways of renewing your skills, marketing tactics and your work life, so to speak. Do you have what it takes to put a dent in the freelancing universe? 
Content is King! You hear this plenty of times and in a perfect world, ideas overflow from your writer’s golden cup. But, if you keep on postponing things you could have done today for tomorrow, and words seem to hover in the invisible cloud of your wandering mind, it’s time to snap out of the rut by stomping out that P-factor: Procrastination. Whatever’s stopping you to write a blog on a regular basis, it’s high time to face your nemesis and overcome the irrational fear that’s taking an iron grip of your creativity. 
If pictures can paint a thousand words, just how much more can an infographic resume will? In these tough times, a little dash of creativity and daring may be all that a freelancer needs in order to stand out from the crowd. The 
Countless blogs online will tell you that for you to be successful as a freelancer, you have to 
They say that the ‘home is where the heart is’ and for freelancers, the heart of their work lies greatly on the home office space. Wouldn’t it be a 
There will always come a point in your freelancing life when you ask yourself if you’re competitive enough to win the game… or just surviving with the flow of the freelancing wave. What’s the difference? Magic Johnson may have said that ‘if you’re a competitive person, that stays with you. You don’t stop. You always look over your shoulder’. But along the way, you have to stop and take a look at your freelancing career and those who are feeling that proverbial 
Starting out as a newbie freelancer can be a terrifying experience; it’s like watching a zombie flick and you don’t know just how you can survive another day without getting torn apart, limb by limb. I’ve been reading a lot of rants lately in the forums on how hard it is to get that first break which will lead to winning or failing as a freelancer. The goal of becoming a successful freelancer isn’t really an impossible dream if you 
