In these tough times when businesses are cutting down costs, freelancers are tempted to give discounts to add more value to their services. Even seasoned freelancers do this, without ever realizing the real cost of cutting their prices. Keeping your clients happy is on everyone’s top list. But, will it make you happier in the long run? Should you even give discounts to motivate your potential customers to choose you among the rest?
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There’s a reason why you have to do double time this year to becoming a freelancing lead magnet. As the growth on the number of freelancers rise, the competition can be close to brutal. If you’ve come your way out of being a newbie, you know how it’s very tempting to steal clients from your competitors who are making top bucks. Irresistible, yes, but it can be done ethically if you want to put yourself to the edge of competition and win more freelance projects.
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If you have been ranting about not making your leads stick enough to offer you a freelancing gig, there must be something really wrong in this picture. Is it you or them? How about meeting them halfway by becoming a lead magnet so you don’t only convince them about your expertise, but convert them into freelance clients. The latter seems to be a tougher job and you may need to reassess your portfolio website, to start with. Is your site doing a horrible job of capturing leads?
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Breathe… you’ve survived another year! Are you looking forward to 2012 with hope and optimism? We hope that you’ve got your New Year’s resolution set last time when we’ve given you a list of freelancing resources to check out. Working your butt off as a freelancer this year is just beginning, and work-life balance is something that’s still a luxury for most of us doing more than 40 hours a week to make ends meet. Are you really ready for what this year has to bring?
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