A lot of freelancers are torn between being a generalist vs a specialist when it comes to marketing their skills. What do you really need to survive the odds? You may think that being a Jack ( or Jane ) of all trades will help you get a continuous stream of freelance gigs, but it can also mean knowing a little bit of everything… and not much about a thing. If you want to get ahead as a freelancer, you need to get your focus and ask yourself: What’s Your Specialty?
Opportunities in freelancing come and go like the wind. How ready are you when it finally comes knocking on your door?
Words are very powerful in helping you resolve a conflict with a client. Here are 10 phrases to help you do just that…
Google has lots to offer to boost your freelancing business and you may not even be taking advantage of these tools…
Working with freelancers can sometimes mean working with faceless workers who are thousands of miles away. Unlike doing work in a traditional office setup where you face your employees on a daily basis, it may take more than an email to get creative juices for the successful completion of your project. Just how can you give your freelancers a chance to express their thoughts about your business?
You may hate spending time sending all those emails.. but when more than 90 percent of internet users in the US alone send emails, you may want to check your email etiquette and see if you are communicating properly. Just like writing a killer cover letter, certain rules are in place to make sure you are writing efficient emails that will be taken seriously by your employers or prospects. Here’s our refresher course:
Henry Miller may have been right when he said that ‘the real leader has no need to lead.. for he is content to point the way‘ and yet, many clients are dumbfounded on how to manage their freelance workers. Unlike managing employees at the office where you see them face-to-face on a daily basis, managing a virtual team is limited by physical location, culture and language. Then, there will be times when miscommunication happens and your freelancer could either take the fight or flight route, or worse, total silence. How do you cope in this situation?
When it comes to winning that next freelance gig, sometimes, it’s your attitude that closes the door of opportunity – even if you’ve got a killer cover letter and a portfolio website to start with. Know that in freelancing, the art of communication matters a lot, whether you are exchanging email correspondences, phone calls or having live conversations via a video chat platform like Skype. One false move and you can miss that deal which could have been yours if not for your social ineptitude. How do you become a graceful freelancer then?
If your business doesn’t have an online presence today, you are definitely missing a lot! A business website is more like your business card, brochure and advertising rolled into one. In this digital age where competition is as fast as the speed of type, knowing the principles of a good web design is only a piece of the marketing pie for your biz. It is crucial for you to know the elements that make a good website great by knowing what you should have on it in the first place.
What’s the next worse thing in having no freelance gig at all? It’s getting stuck at low rates and not being able to earn some more. This may be a mistake that many new freelancers make, but seasoned experts can fall into this trap too, especially when having a lower paying job looks prettier than having no job. In our previous posts, we gave you plenty of advices on how you can set your rates right, but one of the biggest fears many freelancers face is raising their rates. Why? There is this constant fear of losing clients and so you stick to what you’ve been charging for months, a year or more. How do you get out of this rut at all?
If you’re not into social networking these days, you are definitely missing a lot of things! Traditional media is out and social media is in where the only limit to getting the word out about your brand is your imagination. Sadly, there are still many who are clueless on why they should join the social networking caravan, even with the latest Hollywood flick on one man’s journey in changing the way people connect to the world.
The holidays are just around the corner and for many freelancers, it is that time of the year when they can take some time off, have fun, and break free from the grind of freelance work. Holidays are great, but they don’t last for long and it can be tempting to fall into a slump. Though you may be having a good time, your clients may not share the same sentiment. How can you be productive then without putting your work on a vacation mode?