Last time, we’ve given you smart tips on how to attract clients through your blog. Now, it’s all about making sure they stick to your portfolio website, read more and push that hire button to your dream freelance job. To stand out from the crowd can be tough these days, unless someone Googled your name. Even if your prospects are not online, they will want to know more about you on the Web through your website. Are you up to the challenge?
How to Build a Portfolio Website
1. Brand Yourself
Think of a name that’s easy to remember and create a logo that speaks for your brand as an expert. You may ask someone to do the designing for you. You can use your name in your portfolio web address or URL, whether you are using a free hosting or a paid one. There are plenty of hosting sites offering an all-in-one hosting and custom theme package so do your research before you commit.
2. Make a Striking Home Page
What’s the first impression visitors will have upon landing on your home page? You may have a static page or your blog index page, just make sure visitors get a clear message of what you’re all about – minus the buzzword. Keep everything simple and easy to understand. If you’re using a tagline, make it snappy, yet relevant to what you offer as a freelancer.
3. Give Your About Us Page a Human Touch
Many made the mistake of writing their About Us page like big corporations do. As a freelancer, you need to optimize this page and let your prospects know just who will they be hiring. Are you reliable? Are you trustworthy? Here’s where you can take your storyteller’s hat and introduce yourself as you would in the real world. If you’re passionate about something, list it here. You’ll never know who’s reading so it’s better to keep your door to opportunities open.
4. Flaunt It
You need to have a separate page to list your qualifications and services. Don’t keep your prospects guessing and be clear on what they’ll get for their money. If you have feedback from your previous clients, pick the best ones and post them on another page for testimonials. If you wish to include data like your client’s name, location or website – you need to ask their permission first. You may also include awards, certifications, community service, or workshops attended. Also, you need to create another page that will showcase the best works you have and you may tag it as ‘Portfolio’. You can even include a layout of your resume and get creative, so long as your website still looks like a pro.
5. Be Transparent
Your prospects need to contact you and you can either post your email or have a contact form on a separate page labeled ‘Contact Us/Me/Your Name‘. Make sure you will reply to queries no longer than 48 hours. If you got the time, you can even write a FAQ ( Frequently Asked Questions ) page to minimize the emails you get. To build trust, have some privacy and copyright policies in place. An example would be getting a license from Creative Commons to place on your website.
If you build your website, customers will come… and doing it right is the first step among many others, like promoting yourself in various social media channels. It’s all about sharing important information and having meaningful interactions that will help you get the traffic you need… and a little dose of SEO.
Did I miss any good stuff? Share your experience and help freelancers make it big on the World Wide Web.
Build Your Online Portfolio in 10 Minutes